About us - Talk Direct - Leading O2 Franchise

Vision, Mission & Values

Enhancing life experience through digital technology

To be the leading O2 Franchise with a passion to connect customers to technology

Passionate - about technology
Friendly - environment
Trusted - relationship with our customers
Engaging - with communities


Talk Direct (Leeds) Ltd is a successful Franchise of O2 UK founded by an entrepreneur Zak Patel in 2006 by opening its very first O2 store in Merrion Centre, Leeds. Talk Direct now operates 16 stores, a Call Centre to manage its database and approximately 150 FTE led by vastly O2 experienced personnel and were also awarded ‘2013 Mobile Industry Award Best Franchisee’.

The stores have been successful offering great communication solutions with a second-to-none service to all consumers and business organisations. Talk Direct's hard work team ethic shows throughout the company with its stores always aiming to exceed customers’ expectations. Our store teams are passionate about working in retail and are trained to a very high standard to inform you about all the latest mobile technology.

In our stores we offer the Guru Service which is a free service to help you with any technical issues from setting up your new phones, transferring your data from your old phone to your phone or even setting up your emails. This service is absolutely free irrelevant of the network you are on.

Talk Direct is a strong believer of giving back in the community and,therefore, is involved in many charity projects and young enterprise schemes. Talk Directs Founder and Managing Director Zak was also the winner of 2012 Kirklees Entrepreneur of the Year.


How the Talk Direct business works:

The Employees and Team Members:  
Talk Direct is a great place to work; our Employees and Team Members have pride in what we do; they see us as ground-breaking in terms of service, innovation, and quality.

The Collaboration Partners:  
Talk Direct is a true partner, sympathetic and responsive to their needs; we deliver great service to support their brand and their desire to have happy and returning customers; our approach builds loyalty.  We are passionate about their business success in parallel with our own.

The Customers:
The Talk Direct business model depends on customer loyalty.  The Talk Direct approach is all about customer delight.  Talk Direct focuses on the customer relationship and operates in a customer comes first way at all times.

The Directors:  
Believe they confidently lead a magnificent organisation delivering a recognised brand that stands for quality and service.  Supporting this is a fully functioning and passionate internal team driving both B2C and B2B business streams.
The culture of the business supports and contributes to the Talk Direct brand and the Directors seek to establish a relaxed and professional environment.  Talk Direct is innovative and committed to continual improvement.


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