Talk Direct - An O2 Franchise

BFA Award 2016 - Talk Direct

Talk Direct (Leeds) Ltd is an O2 Franchise operating 14 successful stores across Yorkshire and Nottinghamshire achieving Silver accreditation for Investors In People in 2014. It is one of the largest O2 Franchise and proud winners of 2016 British Franchise Association HSBC ‘Judges Award’ for the pioneering Project iCare campaign to provide access to technology to visually impaired people.

Along with his assistant manager Mark Skelton, Zak Patel - Founder and Managing Director - established Project iCare to find innovative ways to make technology available to the visually impaired, targeting the UK’s two million registered blind people.

Mark lost his eyesight in 2013 owing to diabetes and now heads up the scheme which helps visually impaired people use tablets and iPhones. This has now been adopted by O2 and extended beyond Zak’s franchise network.

Zak said: “I’m delighted and extremely proud that we have helped Mark turn his disability into a capability to help more customers. This award is recognition of how Project iCare has helped visually impaired customers to become more digitally savvy and connect with the wider world.”

BFA Award winner 2016



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